Pluss Renovation
Pluss Renovation: same kitchen, new story
Before and after film results
Verified- 96,500
- Views
- 61%
- Completion rate
- 2,310
- Saves and shares
- 428
- Quote requests and calls
Before: 3,800
Before: 24%
Before: 74
Before: 31
Client Overview
A renovation is hard to sell with words. Homeowners do not want a list of services; they want to see the difference, and to see it fast. Pluss Renovation had that difference in the work itself.
The film turns the transformation into a comparison a viewer can read in three seconds, then gives them an easy way to act on it.
The Premise
Every before shot is answered by an after shot from the same position with the same slow drift, so the eye compares like with like. The story repeats from two angles, with a short setup and a longer payoff.
Same room, same camera. Everything else changed.
Execution
The film, frame by frame.
How the Strategy Was Implemented
A connected strategy, implemented step by step.
Before PlussReno
A wide drifting shot establishes dark cherry cabinets, a mosaic backsplash, tan tile and warm pendant lamps.
First reveal
From the same spot, white cabinets, open shelving, a hanging pot rack and stainless appliances replace the dark palette.
Second angle
A shorter setup shows the range wall and opening to the living area because the viewer already understands the pattern.
The renovated range wall
Bright cabinets, clear counters and a warm shelf glow make the room feel larger while everyday objects keep it lived in.
Final comparison
Returning to the opening angle carries the memory of the old room directly into the last reveal.
Where the Pluss means more
Only after three full comparisons does the end card present the phone, website and email, over a second renovated room.
The Results
Results in Numbers
- 96,500
- Views
- 61%
- Completion rate
- 2,310
- Saves and shares
- 428
- Quote requests and calls
Before: 3,800
Before: 24%
Before: 74
Before: 31
| Metric | Before | Now | Change |
|---|---|---|---|
| Views | 3,800 | 96,500 | +2,439% |
| Completion rate | 24% | 61% | +37 pts |
| Saves / shares | 74 | 2,310 | +3,022% |
| Quote requests / calls | 31 | 428 | +1,281% |
Matched framing makes the comparison feel honest. Short before beats set up the change, longer after beats give the value room, and contact details arrive only after the proof.
The Final Word
Thirty-one seconds, three comparisons and one clear ask. The film treats a renovation the way a homeowner sees it: as a room they know, suddenly and obviously better.
The approach carries to any visible transformation: match the angle, keep the setup short, give the reveal room, and let the contact details arrive last.
Ready to see results like this?
Interested in a before and after film for your renovation business? Get in touch for a concept and a plan.