Normalzeit
Normalzeit: the form lives on
Brand film results
Verified- 142,000
- Views
- 64%
- Completion rate
- 4,850
- Saves and shares
- 1,240
- Site clicks and waitlist
Before: 4,500
Before: 18%
Before: 112
Before: 85
Client Overview
Vienna's street corners still keep a quiet civic promise: public clocks synchronized to Normalzeit so the whole city could agree on the hour. Many were built by the Viennese clockmaker Schauer and remain standing today.
Normalzeit the watch is not named after a clock; it is named after an idea the city already trusted for over a century.
The Premise
Rather than explain the heritage with a voiceover, the film proves it by resemblance. It shows the civic clock in close detail, then cuts to a wristwatch sharing its octagon, blade-shaped hands and red shield.
If Vienna trusted this clock to tell the truth, your wrist can too.
Execution
The film, frame by frame.
How the Strategy Was Implemented
A connected strategy, implemented step by step.
Before Normalzeit was a watch
Black-and-white framing shows a clock overlooking a crowd, establishing an object that predates the brand.
Vienna needed a common time
Color arrives with a macro push on the real Wiener Städtische dial and plants the red shield that returns on the product.
A design born from Vienna
Back in monochrome, a single light isolates the hands and crest against a near-black field: the exact shapes the watch reuses.
The form lives on
The payoff matches the octagon, hands and shield on a wrist. The final beat reads as a continuation of the clock rather than a cut to an advert.
The Results
Results in Numbers
- 142,000
- Views
- 64%
- Completion rate
- 4,850
- Saves and shares
- 1,240
- Site clicks and waitlist
Before: 4,500
Before: 18%
Before: 112
Before: 85
| Metric | Before | Now | Change |
|---|---|---|---|
| Views | 4,500 | 142,000 | +3,055% |
| Completion rate | 18% | 64% | +46% |
| Saves / shares | 112 | 4,850 | +4,230% |
| Site clicks / waitlist | 85 | 1,240 | +1,358% |
The film borrows trust rather than claiming it. Four captions carry mood and pacing while matched visual details make the actual argument: this watch comes from that clock.
The film perfectly captured our heritage without feeling like a history lesson. By letting the visual similarities between the street clocks and our dials do the talking, we saw an immediate shift in brand perception and a massive spike in waitlist signups.
Fredi Broadmann
CEO, Normalzeit
The Final Word
Four beats and nineteen seconds turned a piece of civic furniture into a founding myth. The film puts the evidence on screen and lets the resemblance do the persuading.
This is a launch film, not a full campaign arc. The next test is carrying the same borrowed-trust mechanic into product-in-use footage, founder story and retail placement.
Ready to see results like this?
Interested in a launch film built the same way? Get in touch for a concept and a plan.